March see’s ‘Broad Street’ dominate regional media

Unless you were miles away on a desert island, you would have noticed coverage of ELO star Jeff Lynne being presented his a star on the Broad Street Walk of Stars

Jeff Lynne with his star on the garden terrace at the Library of Birmingham

Jeff Lynne with his star on the garden terrace at the Library of Birmingham

At a private ceremony held on 13 March at the magnificent Library of Birmingham, Lynne was presented with his star by the Lord Mayor of Birmingham, Councillor Mike Leddy.

Chairman of the Broad Street Walk of Stars, Jasper Carrot, was host to the evening and after a documentary celebrating the life of Lynne, Carrot  led the crowd on a colourful trip down memory lane.

The Broad Street BID event attracted fans from as far as Ecuador, Spain, Norway, Denmark, Cardiff and among them was a host of prominent media personalities all anticipating a chance to meet the music legend himself.

Lord Mayor Councillor Mike Leddy, Jeff Lynne and Wlk of Stars Chairmn, Jasper Carrott

Lord Mayor Councillor Mike Leddy, Jeff Lynne and Wlk of Stars Chairmn, Jasper Carrott

Jeff Lynne with his star having press photos taken on the garden terrace at the Library of Birmingham

Jeff Lynne with his star having press photos taken on the garden terrace at the                      Library of Birmingham

A plethora of media interest meant the ‘Broad Street’ name appeared in over thirty news stories, across eighteen different media from 7 – 20 March.

The campaign kicked off on 7 March with an interview by Chris Evans on BBC’s The One Show (audience of 4 million), an interview on BBC Radio 2 (audience of 9.5million), and finalised with a prime-time interview on BBC Midlands Today with Walk of Stars, Chairman, Jasper Carrott, in a live broadcast from the Library of Birmingham.

It is estimated that the Jeff Lynne Walk of Stars ceremony, generated circa £3m worth of PR rateable value, knocking the Ozzy Osbourne Walk of Stars presentation of our chart.

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Hometown honour for ELO star Jeff Lynne

The lad from Shard End, Birmingham, who gained global fame as the frontman and co-founder of ELO (Electric Light Orchestra), Jeff Lynne, is to be honoured with a star on Broad Street’s Walk of Stars today, Thursday 13th March 2014.

The composer, music producer and Brummie rock hero will join fellow musicians Ozzy Osbourne, Tony Iommi and Roy Wood in having a star etched with his name on Broad Street.

Last year he was awarded a star on Hollywood’s Walk of Fame in recognition of a vast and illustrious career that has included a highly successful production and writing career, a solo career and creative direction of the fifty million record-selling Electric Light Orchestra.

After the success of ELO, between 1972 and 1986, Lynne wrote and produced 26 Top Forty hits in the United Kingdom, and 20 Top Forty hits in the United States.

As a producer, Jeff Lynne has worked with some of the biggest names in music, including Roy Orbison, Del Shannon, George Harrison, Paul McCartney, Ringo Starr, and remarkably, even the Beatles themselves, as well as contemporaries like Tom Petty and Joe Walsh.

Together with Harrison, Orbison, Petty and Bob Dylan, Lynne was a member of the Grammy award-winning Traveling Wilburys–a super group like no other.

Last year Jeff Lynne released his first solo record in twenty years ‘Long Wave’ which went in to the charts at number 5 where it was quickly joined by the remastered ‘Mr. Blue Sky’ (debuting at 7) and ‘All Over The World – The Best Of ELO’ (debuting at 10) all in the same week!

In 2014 Jeff Lynne is still working hard on his music and has written a new track for the Hollywood blockbuster, American Hustle, which was announced Winner in the best Motion Picture (Musical or Comedy) category at the Golden Globes in January 2014.

Lynne will be presented with a duplicate of the Birmingham-made commemorative star by the Lord Mayor of Birmingham, Cllr Mike Leddy, at a private ceremony hosted by his old friend Jasper Carrott, himself a Broad Street Walk of Stars recipient.

It will take place at the Library of Birmingham, Broad Street. (7.30pm, Thursday 13th March 2013)

Jasper Carrott, chair of the Walk of Stars said “Jeff’s accomplishments in the field of music are almost too many to mention. As well as being responsible for some of the most classic pop songs of all time, he’s also an outstanding producer and multi-instrumentalist whose passion for music has never waned.

We’re delighted that he’s found time to come home to Brum and take his rightful place on the Walk of Stars”.

Jeff Lynne said: “I’m thrilled to be included on the Birmingham Walk of Stars! It’s great to have my work recognised in my own hometown!”

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It’s Official SACO is ‘Most Innovative Serviced Apartment Operator’

SACO wins Most Innovative Serviced Apartment Operator at first ASAP awards

SACO has been recognised as the Most Innovative Serviced Apartment Operator and Highly Commended in the Best Service and Hospitality Experience category at the first ASAP (Association of Serviced Apartment Providers) awards held in London on Tuesday 3 December.

Earlier this year, SACO undertook a technical revolution that has greatly enhanced customers’ booking experience and the introduction of the TrustYou platform was at the core of this strategy.

New TrustYou platform installed on SACO system

SACO installed the TrustYou platform onto its website to provide visible customer feedback and help customers choose the right apartment for their requirements.

This enables any feedback about SACO apartments posted on sites such as Trip Advisor, Late Rooms and along with online guest reviews to be drawn together and visibly displayed for all to read on SACO’s website.

The combined feedback rolls up into an aggregate score and rating – Superb, Excellent and Good.

‘unbiased consumer to consumer feedback’

Jo Redman, Marketing Director, says, ‘We believe we are the only serviced apartment company offering this kind of unbiased consumer to consumer feedback.

Our business relies not only on offering the best quality product, but ensuring we are exceeding customer expectations in an ever-changing online climate.

The technological changes we’ve introduced over the last 12 months have greatly improved how we provide information to our customers and we have further developments planned for 2014.’

Addressing ASAP’s first awards ceremony, James Foice, ASAP Managing Director, says: ‘I am so encouraged by how many delegates have given us their support this evening.

We introduced the awards on the back of our regional meetings in January where requests for the awards were unanimous. We had 27 entries, which was astonishing given that this is the first year.

We are delighted that The Business Travel Magazine have also supported the programme and plans are now in place to make them bigger and better next year’.

All ASAP award winners and runners up were presented with their awards by Mark Harris Travel Intelligence Network, Gillian Upton The Business Travel Magazine and James Foice Managing Director of ASAP.

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Tender opportunity – Broad Street BID NEW Website design

Broad Street BID seek creative design team to develop a brand NEW state-of-the-art website

We have an exciting opportunity available to a avid creative design team. As we move into a new phase of the Broad Street Business Improvement District, the BID team invites the submission of tenders for the development of a brand new website.

The successful company will be expected to work closely with the BID team to develop the site from concept to delivery. The end product will be of a high standard and easy to use. The site will be asthmatically pleasing to the eye with longevity.

Expressions of interests to be submitted to by 23 February for short-listing. It would be desirable that the company is available on the 28 February to present ideas to a BID Board.

The website will have a multitude of uses, with a range of users from members of the BID to tourists travelling from overseas. Please see our current website

Please download full details Broad Street BID – Website Tender Final document and contact Nichole Samuels 0754 615 2211 or email to express your interest.

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Best of Broad Street Awards 2014: Party canons, pea shooters and golden awards… everywhere

The annual awards ceremony, celebrating the best of one Birmingham’s most vibrant and buzzing business districts has, yet again showcased at the International Convention Centre

Over three hundred and fifty business men and women from venues across Broad Street, attended the BOBS to collect an award or two.

Their tables were dressed with pea shooter and party canons, true to fun of Broad Street, Birmingham’s Golden Mile.

Broad Street BID Chairman, Martin French

Broad Street BID Chairman, Martin French

Confetti, pea shooters and silly string

Confetti, pea shooters and silly string

Fun and sparkle

Fun and sparkle

Deputy Leader of Birmingham City Council Councillor Ian Ward, Lord Mayor Councillor Mike Leddy were also on the guest list, along with other distinguished guest Julia Ward of City Centre Partnership, Birmingham Mail food critic Paul Fulford, Chief Superintendent Emma Barnett along with her team and our very own Broad Street BID Chairman, whose day job is as Local CEO to RBS/Natwest bank Martin French.

Sponsor wall

Our sponsors PJ Ellis (Hollywood Monter), Mike Olley ( Broad Street BID), Jo & Sparky (Free Radio), Martin French (Broad Street BID Chairman)

The gold awards were presented to a range of venues, with Novotel winning ‘Best Hotel’, recognising the eight hotels in the Broad Street district, The Library of Birmingham winning ‘Best Overall Venue’, Pure Gym ‘Best Themed Venue’ as voted by Birmingham Mail readers and The Crescent Theatre wining ‘Best Family Venue’ by Free Radio listeners, these among many others.

Oh Velvet

Oh Velvet wins Best Independent

Bar Risa, Event Co and Oh Velvet

Bar Risa, Event Co. and Oh Velvet

Conga finale

BID Conga finale

All guests pulled together to raise over respectable £3000.00 to donate towards the Princes Trust charity.

Congratulations to all winner and the all Broad Street BID family.


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