SACO wins Most Innovative Serviced Apartment Operator at first ASAP awards
SACO has been recognised as the Most Innovative Serviced Apartment Operator and Highly Commended in the Best Service and Hospitality Experience category at the first ASAP (Association of Serviced Apartment Providers) awards held in London on Tuesday 3 December.
Earlier this year, SACO undertook a technical revolution that has greatly enhanced customers’ booking experience and the introduction of the TrustYou platform was at the core of this strategy.
New TrustYou platform installed on SACO system
SACO installed the TrustYou platform onto its website to provide visible customer feedback and help customers choose the right apartment for their requirements.
This enables any feedback about SACO apartments posted on sites such as Trip Advisor, Late Rooms and Booking.com along with online guest reviews to be drawn together and visibly displayed for all to read on SACO’s website.
The combined feedback rolls up into an aggregate score and rating – Superb, Excellent and Good.
‘unbiased consumer to consumer feedback’
Jo Redman, Marketing Director, says, ‘We believe we are the only serviced apartment company offering this kind of unbiased consumer to consumer feedback.
Our business relies not only on offering the best quality product, but ensuring we are exceeding customer expectations in an ever-changing online climate.
The technological changes we’ve introduced over the last 12 months have greatly improved how we provide information to our customers and we have further developments planned for 2014.’
Addressing ASAP’s first awards ceremony, James Foice, ASAP Managing Director, says: ‘I am so encouraged by how many delegates have given us their support this evening.
We introduced the awards on the back of our regional meetings in January where requests for the awards were unanimous. We had 27 entries, which was astonishing given that this is the first year.
We are delighted that The Business Travel Magazine have also supported the programme and plans are now in place to make them bigger and better next year’.
All ASAP award winners and runners up were presented with their awards by Mark Harris Travel Intelligence Network, Gillian Upton The Business Travel Magazine and James Foice Managing Director of ASAP.