The Broad Street Business Improvement District (BID) launched its Poppy Appeal awareness campaign at the end of October with Walk of Star recipient Matt Croucher GC, alongside the Lord Mayor of Birmingham, Councillor Anita Ward.

The BID has supported the Royal British Legion since its inception in 2005, raising thousands of pounds of much needed funds each year.

It is hoped that the BID’s efforts this year will help to raise the profile of the appeal. The BID has had a display of large poppies installed throughout the street and almost 20 6ft-tall poppies decorating the hoardings around the new Library of Birmingham site. Collection tins have also been distributed to venues throughout the area.